Privacy Policy – How 777up Handles Your Personal Data

01 Introduction

777up operates the online gaming and sports betting platform available at 777up.click, serving players primarily located in the Philippines. We are committed to protecting the personal data of every player who registers with and uses the 777up platform.

This Privacy Policy explains our practices regarding the collection, use, storage, and disclosure of personal information. It has been written to comply with the Republic Act No. 10173, otherwise known as the Data Privacy Act of 2012 of the Philippines, and its implementing rules and regulations. We treat the National Privacy Commission's guidelines as the minimum standard for how we handle your data — and in many cases, we go beyond those minimum requirements.

This policy applies to all information collected through the 777up website, mobile browser experience, in-platform communications, customer support interactions, and any other service 777up provides to registered players. By creating an account on 777up and using our services, you agree to the terms of this Privacy Policy. If you do not agree, please do not register or continue using the platform.

This Privacy Policy should be read alongside our Terms and Conditions and our Responsible Gaming policy, which together form the full agreement between you and 777up.

02 What Personal Data We Collect

777up collects only the personal data that is necessary to operate the platform, verify your identity, process your transactions, and deliver our services to you. Here is a breakdown of the categories of data we collect:

Registration and Identity Data

When you create your 777up account, we collect your full legal name, date of birth, email address, and Philippine mobile number. This information is required to create your account and verify that you meet the age requirement of 21 years or older.

Identity Verification Documents

777up may request a copy of a valid government-issued ID — such as a Philippine passport, SSS ID, PhilSys national ID, driver's licence, or UMID card — and potentially a proof of address, when you request a withdrawal or when our compliance process requires it. This is standard practice for licensed gaming platforms and is required under anti-money laundering (AML) regulations applicable in the Philippines.

Financial and Payment Data

We collect information about the deposits and withdrawals you make on 777up, including transaction amounts, timestamps, and the type of payment method used (for example, GCash, Maya, or BDO bank transfer). We do not store your full GCash PIN, Maya account password, or bank login credentials. Payment authentication happens through the relevant payment provider's own secure system.

Gaming Activity Data

777up records your betting history, game session data, bonus usage, and wagering activity. This data is used to operate the platform, detect unusual patterns, settle disputes, and fulfil our regulatory reporting obligations.

Device and Technical Data

When you access 777up, we automatically collect certain technical data including your IP address, browser type and version, device type and operating system, and session timestamps. This data is used for platform security, fraud detection, and performance optimisation.

Communications Data

If you contact 777up through live chat or email, we retain records of those communications. This allows us to resolve issues accurately and maintain a history of support interactions relevant to your account.

03 How We Collect Your Data

777up collects personal data through the following means:

• Directly from you — when you register, complete identity verification, submit support requests, or update your profile information.
• Automatically during platform use — through cookies, session tracking, and server logs when you browse or interact with 777up.
• From payment providers — transaction confirmation details from GCash, Maya, and other payment gateways are shared with us when you make a deposit or withdrawal.
• From identity verification services — where we use third-party KYC (Know Your Customer) tools to verify identity documents, those services may pass verification results to us.

We do not purchase personal data lists from third parties or source your personal information from social media platforms without your explicit consent.

04 Why We Use Your Personal Data

777up uses your personal data only for legitimate, specified purposes. Here is a clear summary of what we do with your data and why:

777up does not sell your personal data. We do not use your data for purposes beyond what is described in this policy without first notifying you and, where required, obtaining your consent.

05 Legal Bases for Processing

Under the Data Privacy Act of 2012, 777up processes your personal data under the following lawful bases:

• Contract performance — processing your data is necessary to fulfil our obligations under the 777up Terms and Conditions when you use our platform.
• Legal obligation — certain processing activities are required by Philippine regulations, including anti-money laundering laws, gaming licensing requirements, and tax reporting obligations.
• Legitimate interests — we process technical and behavioural data to keep the platform secure, detect fraud, and improve platform performance for all players.
• Consent — where we send you marketing communications or promotions, we do so only based on your explicit opt-in. You can withdraw this consent at any time by contacting support or updating your communication preferences.

06 Sharing Your Personal Data

777up does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We may share your data with the following categories of recipients, but only to the extent necessary:

Payment Service Providers

When you make a deposit or request a withdrawal, we share the minimum necessary information with your payment provider (such as GCash or Maya) to process the transaction. These providers operate under their own privacy policies and are responsible for securing your payment credentials on their end.

Identity Verification Partners

777up may use third-party KYC service providers to verify the identity documents you submit. These partners process your identity data on our behalf and are contractually bound to handle it securely and use it only for the purpose of identity verification.

Regulatory and Law Enforcement Authorities

777up is required by Philippine law to disclose certain player information to regulatory bodies and law enforcement agencies upon lawful request. This includes reporting obligations under the Anti-Money Laundering Act (AMLA) and any applicable gaming regulatory requirements. We will always request to see the legal basis for such disclosures before complying, except where immediate compliance is legally mandated.

Technology and Infrastructure Partners

We use reputable cloud hosting and infrastructure providers to operate the 777up platform. These providers may process data on our servers, but they do so under strict data processing agreements and do not have independent access to your personal information for their own use.

Game Content Providers

Some games available on 777up are provided by third-party game studios. These providers may receive session data (such as bet amounts and game outcomes) to operate their games correctly. They are contractually prohibited from using this data for any purpose beyond game operation.

07 Data Storage and Security

777up takes the security of your personal data seriously and implements technical and organisational measures appropriate to the sensitivity of the data we hold. Our security practices include:

• Encryption of data in transit using TLS (Transport Layer Security) to protect information transmitted between your device and the 777up platform.
• Encryption of sensitive data at rest, including stored identity documents and financial records.
• Access controls that limit which 777up team members can access personal data, based on role and necessity.
• Regular security assessments of our platform and infrastructure.
• Monitoring systems that detect and alert on suspicious access patterns or potential data breaches.
• Contractual requirements for all third-party partners who process data on our behalf to maintain equivalent security standards.

While we work hard to protect your data, no internet-based platform can guarantee absolute security. If you believe your 777up account has been compromised or that there has been unauthorised access to your personal data, contact us immediately at support@777up.click.

In the event of a personal data breach that poses a significant risk to your rights and freedoms, 777up will notify the National Privacy Commission within the timeframes required by the Data Privacy Act, and will notify affected players where required or appropriate.

08 Cookies and Tracking Technologies

777up uses cookies and similar technologies to operate and improve the platform. Cookies are small text files stored on your device when you visit a website. They help us remember your session, personalise your experience, and analyse how the platform is being used.

Types of Cookies We Use

• Essential cookies — required for the platform to function. These include session cookies that keep you logged in while you use 777up. You cannot opt out of these without affecting core platform functionality.
• Performance and analytics cookies — help us understand how players navigate the platform, which features are used most, and where performance can be improved. Data collected through these cookies is aggregated and anonymised.
• Security cookies — used to detect and prevent fraud, bot activity, and suspicious login attempts.
• Preference cookies — remember your settings and preferences, such as language settings or display options, so you don't have to reset them on every visit.

You can manage cookie preferences through your browser settings. Most modern browsers allow you to block or delete cookies. Note that disabling essential cookies will affect your ability to use 777up normally, including staying logged in.

09 Your Rights as a Data Subject

As a player registered with 777up and as a resident of the Philippines, you have rights over your personal data under the Data Privacy Act of 2012. Here is what those rights mean in practice:

To exercise any of these rights, send your request to support@777up.click with the subject line "Data Privacy Request." We will acknowledge your request within 72 hours and fulfil it within the timelines prescribed under Philippine data privacy law.

10 Data of Minors

777up strictly prohibits the use of its platform by anyone under the age of 21. We do not knowingly collect personal data from individuals below this age. Our registration process includes date-of-birth verification and identity document requirements specifically to prevent minors from accessing the platform.

If we discover that a registered account belongs to a person under 21, the account will be suspended immediately, all funds will be handled in accordance with applicable regulations, and the personal data associated with that account will be flagged for review and deletion where legally permissible.

If you are a parent or guardian and believe that a minor has registered on 777up using false information, please contact us immediately at support@777up.click. We take these reports seriously and will investigate promptly.

11 How Long We Keep Your Data

777up retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, and in compliance with applicable Philippine laws and regulations. The general retention periods we apply are:

• Active account data — retained for the duration of your active account relationship with 777up.
• Financial and transaction records — retained for a minimum of five (5) years from the date of each transaction, as required under Philippine AML regulations.
• Identity verification documents — retained for a minimum of five (5) years from the date of verification, or longer if required by applicable law.
• Customer support communications — retained for up to three (3) years from the date of the last interaction, unless a longer period is required for dispute resolution purposes.
• Technical and session logs — generally retained for up to twelve (12) months, unless flagged for security investigation.

After the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with an individual player.

12 Updates to This Privacy Policy

777up may update this Privacy Policy from time to time to reflect changes in our data practices, changes in Philippine privacy regulations, or changes in the services we offer. When material changes are made, we will update the "last updated" date at the top of this page and may notify registered players via in-platform notification or email.

We encourage you to review this Privacy Policy periodically. Continued use of 777up after an updated policy has been posted constitutes your acceptance of the changes. If you do not agree with the updated policy, please stop using the platform and contact us to close your account.

13 Contact Us and Data Privacy Officer

777up has a designated Data Privacy Officer responsible for overseeing compliance with the Data Privacy Act of 2012 and this Privacy Policy. If you have any questions, concerns, or requests regarding your personal data, or if you wish to exercise any of your data subject rights, please reach out through the following channels:

If you are not satisfied with our response to your data privacy concern, you have the right to escalate your complaint to the National Privacy Commission of the Philippines. We will always cooperate fully with the Commission in the course of any investigation.